PR is not a quick fix; it is about establishing relationships for the client with the press and media. It is a long term process which far exceeds advertising in terms of results. An advertisement may last a day, an editorial piece may last considerably longer. It is also read by many who consider a comment by a journalist to be far more believable than an advertisement placed by a company extolling it’s own virtues.

• What is PR?
• What can PR do for me?
• What should I look for in a PR company?
• How do press releases work?
• PR is free
• Signing the PR contract
• National Network System