Whereas one pays the media for an advertisement to appear in a certain edition, PR provides editorial coverage in a wide range of media, through the PR company’s ability to persuade journalists to cover the subject through feeding them interesting ideas and details of newsworthy events and information. This gives an independent endorsement.

• What is PR?
• What can PR do for me?
• What should I look for in a PR company?
• How do press releases work?
• PR is free
• Signing the PR contract
• National Network System